packaging sustainability
MCAD // MASD // SPRING 2022
This course explored packaging’s role in the economy and its environmental impact, emphasizing sustainable, strategic design. Through a product repositioning proposal, students learned to enhance appeal while minimizing environmental harm, integrating marketing, production, and supply chain considerations into innovative, sustainable packaging solutions.
Learnings
Understand packaging’s economic and environmental impact
Apply systems thinking for sustainable design
Conduct research for innovative, cost-effective solutions
Create portfolio-quality positioning studies
Develop strategies for sustainable market change
project: chocolate packaging
This Packaging Proposal project focused on repositioning an established brand through a series of weekly projects that deconstructed a consumer product and redesigned its packaging with sustainability at the forefront of every decision. The Ghirardelli Melting Wafers redesign demonstrates how competitive research, focus studies, and product innovation can create a more responsible, consumer-friendly package.
